As the theme of this book centres on transformation, we chose the butterfly as the perfect symbol. The author specifically asked for something "explosive," which led us to add the vibrant, dynamic burst in the background that creates a visually striking impact, perfectly capturing the book's essence of dramatic change and growth.
We developed several cover proposals before selecting this final design, which quickly climbed to the number 1 position Amazon's bestseller list in its category.
The success demonstrates how crucial cover design can be to a book's commercial performance, as the chosen aesthetic clearly resonates with the target audience and stands out effectively in the competitive marketplace.
Each section of the book features its own unique butterfly, subtly reinforcing the concept of metamorphosis throughout the different topics. The design also includes custom-created graphs that support the book's content while maintaining visual consistency with the overall aesthetic.
