A booklet for the advertising agency Arjan once started.
It was called it Doom & Dickson and Arjan and his team came up with two founders that never existed. They invented the entire history of Doom & Dickson as if their new outpost in Amsterdam was a branch office of an international network.
The two fictitious ad men, the ‘founding fathers’ of the agency, Jack Doom, “grandmaster in the area of creativity” and Bill Dickson, “pioneer in the field of effectiveness” featured on all of the branding and their spirit permeated throughout the company. The philosophy of Doom & Dickson was ‘to tell stories worth sharing’, and what better way to practice what you preach.
The heavy little book features the "classic" Doom & Dickson ads. The team re-wrote the ads the way they imagined that Jack Doom and Bill Dickson would have created them.
The agency's office lounge, reception area and offices celebrated the style of the golden years of advertising.
(Note: this image is indicative only. I haven't got any real life photographs of the actual office anymore).
(Later office design by Tank)
The website was created in the style of LIFE magazine.
The imaginary past of the agency included an anniversary that took place in the 1960s. The team re-published the recording to commemorate that event, at which a new talent by the name of Frank Sinatra made his appearance.
The recording features a memorable speech by Bill Dickson himself.
After nine successful years Doom & Dickson were amalgamated into the TBWA network.